Heinz Ketchup Metaverse Win

Location, location, location…. in the No. 1 game in the World.

🙇🏽‍♂️Take a bow HEINZ Ketchup…! For mixing old-school and new-school. See how #realestate‘s traditional ‘LOCATION, LOCATION, LOCATION’ has been adapted to a new metaverse-type situation to enhance real world sales. Check out the award-winning #hiddenspots campaign with the Number 1 gaming company in the world.

Heinz Ketchup Award Winning Case Study

This is real world corporate marketing expenditure in the metaverse direction. The beauty of it is that it’s not a gimmick. It involves finding an effective ‘safe space’ for eating in the Metaverse to digest your real-world purchases such as your favourite burger and sauce.

It speaks well of Microsoft’s strategic move into this space after its acquisition of Activision and its wildly popular game series: Call of Duty, as reported in the Guardian earlier this year:


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